Monday, October 7, 2013

Rollicking in a dead medium.

I am on the Left Coast, the coast of cotton candy skies and really good Mexican food, shooting a series of new commercials.

We are living the advertising cliche. Staying at the cliche hotel, driving the cliche cars, shooting with the cliche directors and ordering cliche room service at night when we are clichely too tired to move after a day of getting our hopefully un-cliche shots.

Even checking in on Saturday I had a cliche experience.

"Mr. Tannenbaum, your room is ready and you have a partial ocean view."

"I'd rather have a Pacific Ocean view," I replied.

"It's a partial ocean view," the check-in minx repeated.

"I haven't heard of that ocean." And then, with mercy for all, I let it drop.

Today we were all up early, getting ready for another day of shooting.

There's been much talk over the last 20 years or so about the absolute demise of all these cliches. But they seem, out here to be thriving.

What's more, regardless of what you think about television, regardless of the fact that you live in Williamsburg and never watch it, it's a helluva lot more fun than another 728 by 90 banner ad.

1 comment:

Anonymous said...

Who is pining for banner ads?

I appreciate where you're coming from but your comparisons and hyperbole are now becoming over the top.

The only thing worse than the Williamburg fedora and "ironic" hipster pose if people going on and on about "the shoot"

BTW, there are lots of bad tv commercials out there. Let's hope yours isn't one of them.