We are living in an alternate Kafkaesque universe.
This is a universe in which decks take longer to complete than creative presentations.
Where briefs are allotted four weeks and creative is allotted four days.
It's a world where people who talk about work are more valued than people who do the work.
We live in a world where 90% of our effort is expended on media tactics that have never proven their worth.
Where you're "hot" based on your ability to do fake ads.
Maybe someday there will be a substance resurgence.
And smart work that works will rise again.
But I'm not holding my breath.