In the Bible, the original Old Testament, not the sequel, the New Testament, the Chosen People are referred to as stiff-necked.
A man who was my mentor for five years at Ogilvy once described me as such.
Sometimes it's bad, stiff-neckedness.
But sometimes it's what you have to be.
Sometimes, this might surprise you, but there are people with more testosterone than sense. Who have to--for ego reasons or for reasons of penile dwarfism--impose their will on you, or try to.
And these people are wrong.
They are not dealing from experience, taste or wisdom.
They just, for whatever reason, have to prevail.
Those mother fuckers must die.
That is when you reach down. When your integrity, reputation, portfolio and connections must be summoned.
And you must say simply and clearly, NO.
Loud and often enough.
Until NO is heard.