Wednesday, October 21, 2009

Myopia. Direct mail style.

I just received an email from my bank with this salutation: "Dear Paperless Customer:"

Now that is just dumb. A perfect example of a client that puts its marketing calculus way ahead of the ways customers actually think.

Now, I classify myself in many ways. But I hardly ever come home, greet my paperless wife, pet my paperless dog and kiss my paperless children.

1 comment:

Kelly said...


That's probably just because your wife and dog and children haven't gone green.

You look paperless from where I stand. ;)