Tuesday, September 1, 2009
And a giant "OY VEY" lights up on the scoreboard.
I haven't been trained on it yet and no nothing about it other than it's a
workflow-system designed to make client comments, creative reviews and approvals easier. I'm told it's called "Mobius," and I am not amused.
Now I've always understood in my non-geometry-loving-way that a Mobius strip is an endless circle around which you can walk, endlessly, without ever crossing an edge. The key word here of course is endless.
Perhaps I'm naive. But I've always reckoned that the goal of doing work was to have some end or conclusion. Even Heracles' 12-Labors, herculean as they were, were meant to be completed. Here it seems the goal--at least according to its name--of this system is to keep work flowing. Oh, friends, work is not like a river, though my soul has grown deep like one.
I suspect that names like Mobius come to the fore because people don't know what they originally meant. In some agencies at which I've been freelancing it seems everyone listens to music on "Pandora." Pandora, the mythological Greek, had a lot going for her, I'll admit. For one, she was seductive as all get out. But the most salient feature of Pandora was her box, which by opening she released into the world all woes--illness, sadness, pain and death. Great attributes all for an online music service.
Posted by george tannenbaum at 9:32 AM