The visual is of a burly man coiffed in a ridiculous Mohawk. "You are defined by the choices you make," intones the voiceover. And the blather, both visual and verbal goes down hill from there.
"You are defined by the choices you make.
Small ones can become huge.
Every decision is a fork in the road of you.
What if you had a tool to make better decisions.
Now you do."
OK, bing, you are defined by the choices you make. You have interrupted my New York Times time this morning, with your invidiously banal message that is all promise and no proof.
And you want to know something, I use search to look up a quotation by Joseph Heller. I use search to find the phone number and address of a restaurant. These are not defining choices.
So far this, bing, this is what you've done. You've interrupted me. You've over-embellished your qualifications. You've exaggerated your worth. And you've talked only about you.
That's not how to start a relationship. Especially since I am already happy in my search relationship with Google.