There are a lot of types of failure in our business. But today I am talking about just one. The good kind of failure, the failure that comes from aiming high, from ambition, from trying to do something special.
Years ago I worked for a great agency that trained its clients to expect failure now and again as the necessary by-product of trying things. Now however, if your spot doesn't dot all the i's and cross all its t's, in other words, if it doesn't accomplish all the myriad and unreasonable expectations laid out in front of it, it is deemed a failure and you will probably be fired.
I am dealing with this now.
Next time, that is if I'm not fired this time, I likely won't be so ambitious. The work will be humdrum, and therefore, considered successful.
This is life during the Re-De.