George Tannenbaum on the future of advertising,
the decline of the English Language and other frivolities. 100% jargon free.
A Business Insider "Most Influential" blog.
Thursday, March 12, 2009
Emblematic of most advertising.
Most advertising obfuscates rather than illuminates. For whatever reason, MBAs and the agency people who kowtow to those MBAs think this is effective.
Lies kill relationships, whether they are interpersonal or corporate. I think of this having read that the Haagen-Das ice-cream brand is introducing a new pint size that is 14 ounces--two ounces less than a real pint.