This is some of the best work--the smartest, most-engaging work I've seen in a long-time. Someone at Miller Brewing or their agency realized that they can't out-produce, out-spend or out-anything the 800-lb. gorilla in the room--Bud.
Just as when you work on a beauty account saying "hey, I have an idea, let's use a really, really beautiful model, no, I mean really beautiful," won't cut it, neither will trying to out-Bud Bud.
In these spots Miller kills Bud. And hands me a good laugh to boot.