FDR dominated American politics in the 30s and early 40s in part because he was the first politician to use the new media of the moment (radio) well.
JFK was elected over the more experienced Nixon in part because he used the new media of the moment (TV) better than his opponent.
I'm wondering then, if that means in 2008, John Edwards will be elected.
Joe Trippi, Edwards' senior campaign advisor seems to get the new media world better than anyone else. Which to my mind means Edwards is the candidate using the media of the moment better than anyone.
Naturally, it's too soon to say. But if I were a CMO, I'd think about how this quote from Trippi (as cited in Adweek 6/4) translated to my business:
"We're trying to build the Edwards community and all these tools, from You Tube to Facebook to MySpace, are all methods of growing community online. At this point, every single campaign is still underspending on the Web compared with what they will spend on TV."